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The Cold Email Template that Got 16 New B2B Customers
Do you know the difference between a cold email that doesn’t get any responses and one that generates more than a dozen new customers? Which kind of cold email templates are you writing to your...
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The 7 Sins of B2B Cold Emails
How confident are you with your cold email skills? Are you getting 15 responses for every 100 B2B cold email you send? Or do you only get one or two people responding? Why didn’t all the other people...
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5 Reasons Why This B2B Cold Email Sucks (And How to Fix It)
How many times have you received a cold email so terrible that you wanted to literally laugh out loud or even cry? In the business of cold email copywriting, I see them all the time; both from...
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4 Ways Mail Merge Can Change Your Life
How many times have you labored away sending the same email over and over again? Instead of copying and pasting the same content with minor tweaks, there’s one simple tool that can save you hundreds...
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3 Cold Email Subject Lines that Grab Eyeballs
How eye catching are the subject lines in your cold emails? Maybe you’re sending out hundreds, or even thousands, of cold emails, but how many are actually being opened by your prospects? The subject...
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Why Your Cold Emails Suck (And How to FIx Them)
Did everyone somehow forget that their sales prospects were humans too? How did we reach the point that people think a 10-15% open rate is “good,” and that a 3 paragraph long email with a 2% response...
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4 Tips To Writing Cold Emails That Get Replies
How much time do you spend thinking about following up with your sales prospects? Do you take the time to create thoughtful and unique responses to reach back out to your prospects, or do you just...
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The Cost of Personalizing Your Sales Emails
How much should you personalize your sales emails? Sending mass generic emails with zero personalization won’t get you many responses, but writing every email one at a time isn’t very scalable or...
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What’s Killing Some of the Best Cold Emails?
If you’re searching for a “silver bullet” to magically solve all your problems, you’re probably going to fail. Even if you’ve found an effective tactic that can give you a strong advantage, that...
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5 Phrases You Should Never Use in a Sales Email
GETTY Good email copywriting speaks to individuals, not consumer groups. The reader wants the writing to appeal to her unique wants, needs, and pain points. Cliches do just the opposite. Using a canned...
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Why Sales Is Actually the Most Honest Profession
When you think of sales, honesty probably isn’t the first trait that comes to your mind. You’re not alone; most of us imagine a slimy salesperson that will try to persuade someone in Alaska to buy ice...
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7 Things That Influence Every Sales Email Strategy
Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most...
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6 Tips to Help You Follow-up With Your Sales Prospects
Every sales and marketing professional should be able to write an engaging follow-up email. 80% of deals need at least five touches before closing, so keeping the conversation alive is an...
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How to Use ‘No’ to Close More Deals
Sales isn’t just about closing deals. One of the most valuable skills a salesperson can learn is to say no to a deal. Salespeople are regularly tempted with the opportunity to close deals with people...
View Article5 Dating Tips to Make Your Sales Emails Irresistible
Cold emailing can be a lot like dating. You’re trying to meet new people, put your best foot forward, and find ‘the ones’ that will actually turn into new business. To have the best odds of making a...
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What Most Marketers Get Wrong About Sales Emails
There seems to be some confusion between cold emails and marketing emails. Cold emails are exactly like they sound: cold. They’re sent to strangers with the goal of getting a response, usually with...
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Narcissism: The Biggest Reason Your Sales Emails Fail
Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do...
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3 Sales Metrics You Can’t Afford to Ignore
You can’t run your business without sales metrics, but measuring the wrong numbers or misinterpreting these numbers can be just as bad as not having any metrics at all. For example, you might be...
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How to Make 5 Boring Product Descriptions Sound Irresistible
There is a time and a place for explaining what your product does. During a demo, maybe, or if you’re close to closing a deal, and your buyer has a few questions about how a certain feature works....
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4 Things You Need to Know About Selling With Fear
Fear is everywhere when it comes to business: fear of loss, fear of missing out, fear of your competitors leaving you flat in the dust. This also makes it a highly effective sales strategy. Why? Fear...
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